Attention Record Label's, Artist's and Music Lovers Alike!
About a year ago I began using a music industry service for professionals called Music X-Ray. Mike McCready and the team at MusicXray.com have developed a unique platform that was carefully designed as a tool to help one succeed in the music business!There are many tools available at MusicXray.com, including, but not limited to: Discovering exciting new artists from a worldwide pool of talent; discovering well crafted songs available for licensing from songwriters all over the world; targeting songs in your catalog for a variety of licensing opportunities and placement in everything from, Feature Films, Compilation Albums, TV Shows, Commercial Jingles,publishing offers and much more!
There are 3 primary ways you must use MusicXray.com in order to take full advantage of everything it has to offer.
1: As an artist or a manager: I use the service to submit our label's talent roster to some of the biggest opportunities available from major studios, publishing company's, music supervisor's in the television and film business. One might think that submitting tracks for huge opportunity's in the music industry is like playing the lotto...and they might be right! But not anymore! MusicXray.com has developed a highly sophisticated way of analyzing a song to see what kind of professional music industry, TV and Film opportunities w2ill be most likely to make a fit for the track and/or artist being submitted!
For example, after submitting 4 tracks for what Music Xray calls "Diagnostics" I was able to learn things about my artist and his songs that immediately led to success! What did I learn? First off, after uploading some of my artists tracks, Music Xray's diagnostics immediately provided me with numerous "Matching" opportunity's which decreases the time and effort of scouring through thousands of submissions in order to point managers, artists and labels in the right direction when submitting a track! Whats even more exciting is that Music Xray has created an algorithm (unlike anything I have seen from any other service thats even remotely similar) that once applied, provides you with an overall rating on your song that will literally tell you what your odds are of scoring a licensing deal for your track by using best practices when submitting songs on the platform to opportunities offered from Major and Independent label's, music supervisors, Film and TV projects, Movie studios, Broadcast Networks, Publishing companies and so on!
John Spicer's results for MusicXray.com's diagnostics, analytics and submissions:
Our flagship country artist, John Spicer has received a great deal of critical acclaim from the music industry, including everyone from the legendary Merle Haggard saying that "He Just might be what we've all been looking for!", to record industry icon, Jerry Greenberg, (President of Atlantic Records, Sony Records & MJJ Records) calling John, "The Most Promising Artist I've Seen in Decades."
When you've got guys like Merle Haggard and Jerry Greenberg being quoted about an artist, you've got to hope that some, new fangled piece of software is going to recognize talent as good as a Legendary artist and record executive! Well...it Did! I was both stunned, and pleased to see that merle and Jerry's words about John Spicer proved spot on with all 4 songs recently uploaded for diagnostics and listened to by industry professionals came back with a 99% MusicXray Rating! This rating basically states that I've got a 99% chance of placing one of John's songs for one of the matched submission/licensing opportunities on the MusicXray.com website!
I've gotta admit...it gives me chills to see technology and good old fashioned (know how) remain consistent!
(John's chances of licensing one of his tracks for a major opportunity on MusicXray.com for the last 4 songs we have run diagnostics on was a staggering 99%!!)
So after using MusicXray's diagnostics to help me decide which opportunity's to submit one of John's song to first, I decided to make a couple of submissions. The results came back with one song being placed on hold and two other songs being offered the opportunity we submitted to! Pretty exciting stuff!
To the left you can see the results to 4 straight songs in a row being diagnosed with a 99% chance of success.
If you wanna judge for yourself, please feel free to check out some of these songs and let me know if you think Merle Haggard, Jerry Greenberg and MusicXray.com got it right when it comes to our new, up and coming country artist, John Spicer! To sample some of these tracks please visit www.JohnSpicermusic.com, or to purchase John Spicer, Crossing Over Part One on iTunes, CLICK HERE
2: Using MusicXray.com as a music industry professional, i.e. Label, music Supervisor, Publisher, etc...
In addition to submitting my roster of artists to other music industry opportunities via film, television, soundtrack, etc. I have also had great success using MusicXray to CREATE opportunities for artists! Since we run our own worldwide distribution platform for both MUSIC, Film Television and other forms of media, it has been very exciting to create submission opportunities on MusicXray and get to hear all of the amazing submission tracks that get sent to us!
Again...ans an industry professional MusicXray is a pleasure on both sides of the coin! When submitting tracks for my artists, I get to take advantage of its sophisticated Diagnostics and analytics, however when I am creating a submission for one of our Films that needs a music track, or a compilation album, or signing opportunity, it is just as advantagous from the other end! By the time submissions get sent to me, they are very close to what I am looking for based on MusicXray's ability to diagnose the submission opportunities and match them with the proper artist, label etc!
This platform is truly a victory for the music industry professional. Having said that, you might be wondering what is the 3rd way that I like to use Music Xray!
3: Using Music Xray as a fan!
Lastly, Music Xray offers music fans the ability to be early adapters by giving them the newest, hottest unsigned artists, bands and songs in the world at their fingertips! The way MusicXray weaves "fans" into the process is genius.
All In all, MusicXray.com is a great resource, that, as a label executive, manager, artist and fan, I couldn't live without!
In addition to submitting John Spicer for the right opportunities found on MusicXray.com I am also buys doing the same with our flagship Metal band, FUNGONEWRONG. On the flipped, I am extremely busy having my A&R team listen to every single submission for every single opportunity we have posted on Music Xray.
One of our most exciting posts is the new worldwide Distribution/Label Deal we are currently offering to artists, bands and independent record labels! If you run a label, manage an artist or if you ARE an artist who has always dreamed of having your OWN record label...then CLICK HERE TO CHECK OUT WHAT WE ARE DOING ON MUSICXRAY.COM!
Making Money Using The MusicXray Affiliate Code: As someone who uses the service for both submitting my roster of artist to other music industry opportunities as well as seeking out new tracks, bands and artists for my own industry opportunities, I think it is wise to make sure and imbed the Music Xray affiliate link onto your websites. For artists it allows the music professionals who use Music Xray a chance to listen to their material through a single platform with other artists they are thinking about licensing and/or signing....and as a Label Executive, Manager or Music Industry professional, imbedding the code allows artists to easily find your submission opportunities. AND...if YOU are an artist who is using MY platform to distribute all of your music worldwide (instead of paying to use Tunecore, CD Baby or another similar service) then you can use MusicXray to earn money on your submissions, (as a label) which can then be INVESTED into submitting YOUR artists to other licensing opportunities. Its a brilliant business model and is fair for everyone. The submissions costs aren't that much for the artist and by having one, it helps the cream rise to the top and forces artists to really think about his or her submission to a professional Music Industry offer and therefore only submit their most appropriate material for each submission!
Please don't click away without subscribing to my blog. I really hope to hear from you as well, so please share your thoughts, and fire away with any questions you might have.
Sincerely,
Houston Curtis
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